Facebook, 675,000 followers on Twitter and another 322,000 followers on Instagram, the Indians are as strong on social media as they are in the AL standings. This week, the guys welcome one of the masterminds behind the team’s social success: Joel Hammond, assistant communications director. Joel takes you behind the curtain on how the Tribe has developed its colorful online personality, how to push the limits of creativity without going over the line, and how his crew deals with wise guys making 3-1 jokes.
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Intro/outro music: "The 3rd" by Anitek